The digital age in which we live is a historical turning point for Banking and Financial Services. For the first time, we see that people who have opened their eyes to the digital age, that is “GenZ”, are actively shaping how the world works. Of course, the digitization process creates transformative effects for all people and organizations.
Unlike beings who formed their reality in the analog age and then adapted to the digital world, Gen Z completely changed their habits and expectations to suit digital conditions. So, as they adapt to the world, the world adapts to them.
Why is communication important with GenZ?
In many areas, Generation Z is gradually increasing its share among customers. Shortly, this generation will be the dominant generation in the business. Organizations that want to reach the potential of this public spend a significant part of their efforts to create innovations that meet the new generation’s expectations. Therefore, it is very important to create the right communication between banking and Gen Z.
Banking and finance are also industries that have their roots in the analog world but have begun to adapt to the digital world over time. As a result, the industry generally maintains very traditional cultural norms.
Of course, we should not forget that the dominant part of the bank’s customers consists of people from the generations before Generation Z. However, with members of this generation shaping the future of banking and finance, organizations that benefit early from the revolution can be sure of their long-term success in the industry.
Concluding, in the digital age, Gen Z expects banking to be fast, convenient, and accessible through online and mobile platforms. They want personalized experiences, transparency, and innovative financial products and services that align with their values. Organizations that prioritize meeting these expectations will be more successful in engaging and retaining Gen Z customers.